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The Revenue Event Marketing Blog

Expert advice to help you drive revenue with your event strategy. Sign up to get the latest event marketing tips delivered straight to your inbox.

The Intersection Of B2B Demand Generation And Event Marketing

Want to know a secret? I work for an event technology company without a dedicated event marketer. Our marketing team is lean and mean: we have demand gen, content, product marketing and ops. When I joined Attend six months ago, we decided to drink a big old glass of Kool-Aid and plan more hosted events. Like everyone else in the known universe, we were kicking off an account-based marketing and sales strategy and we knew in-person in events would be an integral piece of that puzzle.

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6 Tips For Capturing Pokémon (And Revenue With Events)

While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your Pokémon catching stratgey:

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5 Ways To Align With Sales As A Field Marketer

Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that enables two-way feedback. This is particularly important around events, which requires collaboration between marketing and sales.

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What Should B2B Event Marketing Mean For Your Company?

Events are an integral part of the go-to-market strategy for most companies. They still hold the top spot in B2B marketing budgets year after year. While many marketing teams use events, strategies vary widely from company to company. The term “event marketing” is used to describe everything from promoting a huge conference to hosting a customer dinner, making it tough to pin down what event marketing should mean for B2B marketers. To get a better picture of what your event strategy should look like, it helps to look at the definition, goals, and types of B2B event marketing.

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How Bizible Boosts Pipeline Velocity With Events [EventHacker]

In this edition of the EventHacker series, Lauren Hylbak, Events Manager at Bizible, shares how her event strategy drives revenue through account-based marketing, sales alignment, community building, and reporting.

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How To Send Better Event Invitation Emails With Marketo

Even if you are a Marketo expert, setting up and sending the perfect event emails can be tricky. What do you need to do beyond simply sending out your email and waiting for registrations to roll in? Here are nine things to do to optimize your event invitation emails with Marketo:

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6 Ways To Improve Your Customer Events

You know events are a powerful way to reach your prospects, but are you using customer events to their full potential? Many B2B companies want to host customer-centric events, but struggle with knowing where to start. In my experience helping Attend’s customers run customer events, I’ve learned a lot about how to host an event that provides value for both you and your customers.

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Have You Incorporated These 5 Events Into Your Marketing Plan?

We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

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Why Events Are The Best Account-Based Marketing Tactic

Account-based marketing works because it swaps impersonal marketing for more relevant personal interactions. Sales has always known that the only way to close big a deal is to connect with your prospect in a meaningful way that builds a relationship. Marketing is starting to take that more personalized approach and apply to a broader audience though ABM. Events are the perfect combination of meaningful 1:1 sales interaction with the scale and polish of a marketing program.

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From Measurement To Optimization: How To Supercharge Your Events

Today’s marketing strategy is predominantly digital. Tools like multivariate testing and out-of-the box analytics have empowered marketers to make data-driven decisions and quickly adapt to changing market and customer dynamics. Still, 35% of the average B2B marketing budget is allocated to events, which are inherently offline and, thus, hard to digitize. Fortunately, there are now tools available that allow marketers to apply the same principles to event success that are commonplace for digital channels.

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