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The Revenue Event Marketing Blog

Expert advice to help you drive revenue with your event strategy. Sign up to get the latest event marketing tips delivered straight to your inbox.

The Intersection Of B2B Demand Generation And Event Marketing

Want to know a secret? I work for an event technology company without a dedicated event marketer. Our marketing team is lean and mean: we have demand gen, content, product marketing and ops. When I joined Attend six months ago, we decided to drink a big old glass of Kool-Aid and plan more hosted events. Like everyone else in the known universe, we were kicking off an account-based marketing and sales strategy and we knew in-person in events would be an integral piece of that puzzle.

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How Your Sales Team Can Make The Most Of Marketing Events

The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events form a sales perspective as well. As a Director of Sales, I’ve found that the more involved the sales team is in events, the greater the ROI. So what’s the issue? The problem is that many sales teams don’t have a good process for handling events.

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6 Tips For Capturing Pokémon (And Revenue With Events)

While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your Pokémon catching stratgey:

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5 Ways To Align With Sales As A Field Marketer

Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that enables two-way feedback. This is particularly important around events, which requires collaboration between marketing and sales.

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What Should B2B Event Marketing Mean For Your Company?

Events are an integral part of the go-to-market strategy for most companies. They still hold the top spot in B2B marketing budgets year after year. While many marketing teams use events, strategies vary widely from company to company. The term “event marketing” is used to describe everything from promoting a huge conference to hosting a customer dinner, making it tough to pin down what event marketing should mean for B2B marketers. To get a better picture of what your event strategy should look like, it helps to look at the definition, goals, and types of B2B event marketing.

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How To Build An Event SLA For Marketing And Sales

Marketing and Sales don’t have a great history of agreeing on things, but alignment between the two teams is critical for event success. Service-level Agreements (SLAs) are an effective way to outline agreed-upon goals and expectations between two teams. Since in-person events require a lot from both Sales and Marketing, it’s necessary to have an event-specific SLA.

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3 Possible Problems With Your Marketing Event Metrics

In today’s data-driven marketing world, wouldn’t it seem crazy to spend the most money on the most poorly measured marketing channel? Strange as it is, it's still happening. Events continue to dominate marketing budgets, while event success and ROI are measured poorly or not at all. The problem isn't with events, but the metrics we use to determine event success.

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4 Ways In-Person Events Cut Through The Marketing Noise

The world of online marketing gets more crowded every day. With the vast majority of marketing taking place online for every type of business, the average person is being marketed to via email, ads, direct messages, branded content so much that it all starts to become noise. For B2B marketers, the deluge of online marketing messages bombarding the average person on a daily basis reduces the impact of even our best marketing campaigns. One of the biggest advantages of hosting a live event is the ability to cut through this online noise to reach your target accounts.

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How Bizible Boosts Pipeline Velocity With Events [EventHacker]

In this edition of the EventHacker series, Lauren Hylbak, Events Manager at Bizible, shares how her event strategy drives revenue through account-based marketing, sales alignment, community building, and reporting.

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How To Send Better Event Invitation Emails With Marketo

Even if you are a Marketo expert, setting up and sending the perfect event emails can be tricky. What do you need to do beyond simply sending out your email and waiting for registrations to roll in? Here are nine things to do to optimize your event invitation emails with Marketo:

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