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The Revenue Event Marketing Blog

Expert advice to help you drive revenue with your event strategy. Sign up to get the latest event marketing tips delivered straight to your inbox.

The Intersection Of B2B Demand Generation And Event Marketing

Want to know a secret? I work for an event technology company without a dedicated event marketer. Our marketing team is lean and mean: we have demand gen, content, product marketing and ops. When I joined Attend six months ago, we decided to drink a big old glass of Kool-Aid and plan more hosted events. Like everyone else in the known universe, we were kicking off an account-based marketing and sales strategy and we knew in-person in events would be an integral piece of that puzzle.

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How Your Sales Team Can Make The Most Of Marketing Events

The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events form a sales perspective as well. As a Director of Sales, I’ve found that the more involved the sales team is in events, the greater the ROI. So what’s the issue? The problem is that many sales teams don’t have a good process for handling events.

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6 Tips For Capturing Pokémon (And Revenue With Events)

While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your Pokémon catching stratgey:

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5 Ways To Align With Sales As A Field Marketer

Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that enables two-way feedback. This is particularly important around events, which requires collaboration between marketing and sales.

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What Should B2B Event Marketing Mean For Your Company?

Events are an integral part of the go-to-market strategy for most companies. They still hold the top spot in B2B marketing budgets year after year. While many marketing teams use events, strategies vary widely from company to company. The term “event marketing” is used to describe everything from promoting a huge conference to hosting a customer dinner, making it tough to pin down what event marketing should mean for B2B marketers. To get a better picture of what your event strategy should look like, it helps to look at the definition, goals, and types of B2B event marketing.

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3 Possible Problems With Your Marketing Event Metrics

In today’s data-driven marketing world, wouldn’t it seem crazy to spend the most money on the most poorly measured marketing channel? Strange as it is, it's still happening. Events continue to dominate marketing budgets, while event success and ROI are measured poorly or not at all. The problem isn't with events, but the metrics we use to determine event success.

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How Bizible Boosts Pipeline Velocity With Events [EventHacker]

In this edition of the EventHacker series, Lauren Hylbak, Events Manager at Bizible, shares how her event strategy drives revenue through account-based marketing, sales alignment, community building, and reporting.

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How To Send Better Event Invitation Emails With Marketo

Even if you are a Marketo expert, setting up and sending the perfect event emails can be tricky. What do you need to do beyond simply sending out your email and waiting for registrations to roll in? Here are nine things to do to optimize your event invitation emails with Marketo:

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6 Ways To Improve Your Customer Events

You know events are a powerful way to reach your prospects, but are you using customer events to their full potential? Many B2B companies want to host customer-centric events, but struggle with knowing where to start. In my experience helping Attend’s customers run customer events, I’ve learned a lot about how to host an event that provides value for both you and your customers.

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Have You Incorporated These 5 Events Into Your Marketing Plan?

We know, we know… events cost money and securing management buy-in to host them can be difficult to attain, but there’s a reason events are often the top expense in the marketing budget. They can help create and move opportunities through your pipeline faster, enforce a positive workplace culture and image, and keep your customers engaged and excited to be working with you. Whether you’re just getting started or are continuing to fine-tune your event strategy, here are the 5 event categories you should consider incorporating in your annual marketing plan:

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