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The Revenue Event Marketing Blog

Expert advice to help you drive revenue with your event strategy. Sign up to get the latest event marketing tips delivered straight to your inbox.

How Bizible Boosts Pipeline Velocity With Events [EventHacker]

In this edition of the EventHacker series, Lauren Hylbak, Events Manager at Bizible, shares how her event strategy drives revenue through account-based marketing, sales alignment, community building, and reporting.

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How Fuze Supports The Sales Cycle With Field Marketing Events

Welcome back to our #EventHacker series! In this edition, Kristin Baker, Senior Field Marketing Manager at Fuze, shares three of her top event hacks. Kristin explains why you should be targeted with your event content, leverage your sales team for field event planning, and provide a unique event experience for your customers and prospects.

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How Continuum Uses Content Marketing For Events

Welcome back to our #EventHacker series! In this edition, Courtney Margossian, a Marketing Programs Manager at Continuum, shares the top three event hacks she’s employed to drive revenue. Continuum's event strategy aligns marketing and sales while using content for promotion and continuing engagement after the event.

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How Social123 Boosts Event Success With Personalization

Welcome back to our #EventHacker series! In this edition, we feature Emily Wingrove, Director of Marketing at Social123, and the most effective event hacks she’s employed to transform her events into a well-oiled revenue-accelerating engine. Emily discusses the effectiveness of sales and marketing working together to drive registration, employing account-based marketing for targeted pre-event promotion, and using positive body language on site to maximize in-person interactions.

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How Dun & Bradstreet Drives Revenue At Events By Empowering Their Audience

Events are a powerful way to engage your target audience. As part of our EventHacker Series, Fumi Akimaru, Events Marketing Manager at Dun & Bradstreet, shares her top hacks for event success. Fumi discusses the value in creating an event theme that empowers your audience, staffing your booth with your target persona, and running micro events to drive revenue.

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Event Hacks: Jasmine Cortez & Melissa Blazejewski from NewsCred

Welcome back to our #EventHacker series! In this edition, Jasmine Cortez and Melissa Blazejewski, the powerhouse event duo at NewsCred, share their top event hacks! NewsCred focuses their event strategy on creating unique experiences while providing valuable content and networking opportunities They also understand the importance of hosting targeted events and empowering attendee collaboration.

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The 5 Best Event Hacks of 2015

This year, Attend had the amazing opportunity to learn from some of the best marketers around in our EventHacker series. Our EventHackers shared their top hacks on how to get the most out of your event stratgey. Here are some of our favorite hacks of the year:

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Event Hacks: Janet Goodwin from Virtusa

Welcome back to our #EventHacker series! In this edition, Janet Goodwin, Director of Demand Generation at Virtusa shares her top event hacks. Janet discusses how to measure an event's impact on the sales funnel, create an event task force, and expand your trade show reach beyond the booth!

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Event Hacks: Ellen Fang from SnapLogic

Welcome back to our #EventHacker series! In this edition, Ellen Fang, Field Marketing Manager at SnapLogic shares her top event hacks. Ellen discusses how to maximize your booth presence at a conference, provide late-stage prospects with unique event experiences, drive conversion, and learn from your sales team’s pitch!

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Event Hacks: Jillian Fiumara of VMTurbo

Welcome back to our #EventHacker series! In this edition, Jillian Fiumara, Events Manager at VMTurbo shares event hacks that have helped expand VMTurbo's brand and boost customer engagement! Jillian discusses empowering customers with personalized education opportunities, engaging prospects with humor in your post-event emails, and rehearsing with your on-site event staff. 

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